In a Common Form of RFM Analysis,an RFM Score of 5

question 82

True/False

In a common form of RFM analysis,an RFM score of 5 1 1 means that the customer orders frequently and orders items of high monetary value but has not ordered anything for some time.

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Definitions:

Cultural Imperialism

The dominance of one culture over others, often as a result of colonization or economic influence, leading to the imposition of the dominant culture's values and practices.

Disneyfication

The process by which commercialized elements reshape and homogenize cultural and urban landscapes, making them resemble the sanitized, entertainment-focused environments of Disney theme parks.

Coca-colonization

The term used to describe the globalization of American culture pushed through popular American products, notably Coca-Cola, and its impact on the cultural diets and practices of other nations.

Neoliberalism

An economic philosophy that argues for the sovereignty of the free market without any government intervention. The sole responsibility of a company is to make a profit for its shareholders. To maximize the social good, the model of the market must be extended to all realms of society.