Market Basket Analysis Is a Data Mining Technique for Determining

question 18

True/False

Market basket analysis is a data mining technique for determining which sets of products customers tend to purchase at the same time.

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Definitions:

Expenses

Costs incurred in the process of generating revenues, including operating costs, taxes, and interest payments.

Revenues

The total amount of money received by the company for goods sold or services provided during a certain time period.

Net Income

The amount of profit remaining after all expenses, taxes, and costs have been subtracted from total revenue.

Cash Increase

Refers to the rise in cash and cash-equivalent assets within a business or organization.