Examlex
Which of the following is true about identifiers of entities?
Aided Recall
Occurs when consumers recognize a name (e.g., of a brand) that has been presented to them.
Brand
A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Marketing Researcher
A professional who studies market conditions, trends, and consumer behaviors to improve marketing strategies and product development.
Top-of-Mind Awareness
The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.
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