Examlex
A surrogate key is appropriate when the primary key of a table contains a lengthy text field.
Market Shares
The percentage of an industry's sales that a particular company controls, indicating the company's strength in the market.
Boston Consulting Group (BCG)
A global management consulting firm known for its business strategy expertise and the BCG Matrix, a tool for portfolio analysis.
Portfolio Analysis
A tool or method used by investors and organizations to assess the potential or performance of a set of investments or business units.
Growth-Market Share Matrix
A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.
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