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has the highest per capita consumption of cocoa.
Time Utility
The economic value added to goods and services by making them available at the most convenient time for consumers.
Direct Channel
A distribution method where products or services are sold directly from the producer to the consumer, without intermediaries.
Channel Functions
The activities and roles that marketing channels perform to move products from producers to consumers, including logistics, information sharing, and negotiation.
Producers
Entities or individuals that create goods or services for consumption or use by others, playing a fundamental role in the supply chain.
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