Is an Example of a Drug That Was Approved Too

question 39

Multiple Choice

is an example of a drug that was approved too early, before potential side effects could adequately be explored.

• A)AZT
• B)Penicillin
• C)Thalidomide
• D)Prozac

---

Definitions:

Patisserie

A shop or business specializing in the making and selling of pastries, cakes, and other baked goods.

Premium Approach

A marketing strategy that emphasizes the high quality and exclusiveness of a product, targeting consumers willing to pay more.

Introductory Approach

The most common but least powerful approach; it does little to capture the prospect’s attention.

Complimentary Approach

An approach that opens with a compliment that is sincere and therefore effective.