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Which firm provides the better signal when trying to decide which of the firms' stock to buy?
Variable Cost
Costs that change in proportion to the good or service that a business produces, such as raw materials and direct labor expenses.
Fixed Cost
Expenses that do not change with the level of production or sales over a certain period, such as rent or salaries.
Period Cost
Costs that are expensed in the period in which they are incurred, without direct link to production activity, such as selling, general, and administrative expenses.
Contribution Margin Ratio
A profitability ratio that measures the percentage of sales revenue that exceeds variable costs, indicating how much contributes to fixed costs and profit.
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