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Behavioral game theory assumes
GAAP
A set of widely adhered to accounting norms and standards that guide financial reporting, known as Generally Accepted Accounting Principles.
Fair Value
An estimate of the market value of an asset or liability based on current market prices or valuations.
Trading Securities
Financial assets that a company holds primarily for the purpose of selling them in the short term to profit from market price changes.
Unrealized Gains
Increases in the value of assets that have not yet been sold and therefore not turned into cash.
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