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If differentiation makes the market demand curve less elastic, then
Personal Dispositions
Patterns of thought, feeling, and behavior that are unique to an individual, contributing to how one responds to their environment.
Attitudes
Attitudes are psychological tendencies expressed by evaluating entities with some degree of favor or disfavor.
Attribution
The process by which individuals explain the causes of behavior and events, often as either internal dispositions or external situations.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting beliefs, ideas, or values.
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