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If a firm faces a flat demand curve,
Expected Rate of Return
The anticipated average rate of return on an investment over a specified period.
Variance
The statistical measure of the dispersion of a set of data points, often used to quantify risk or volatility in financial contexts.
Sharpe Ratio
A measure used to evaluate the risk-adjusted return of an investment portfolio.
Standard Deviation
A statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.
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