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Urban College
An institution of higher education located in an urban environment, often offering a diverse range of programs and access to rich cultural and professional opportunities.
Respondents
Individuals who answer or respond to surveys, questions, or experiments in research contexts.
Marketing Decision
The choice made by a business regarding various aspects of marketing such as product development, pricing, promotions, and distribution channels to achieve specific objectives.
Decision Process
The cognitive process that involves making a selection among multiple alternatives, typically followed in problem-solving or choosing between options.
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