A Firm's Horizontal Dimension Refers to

question 16

Multiple Choice

A firm's horizontal dimension refers to

• A)its size in its primary market.
• B)its size in all markets in which is competes.
• C)the level of supply chain integration the firm undertakes.
• D)the number of stages in the production process that are upstream from the stages the firm undertakes.

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Definitions:

Promotional Activities

Marketing efforts aimed at increasing awareness, sales, and interest in a product or service through various strategies and channels.

Profitable

A financial state or condition where income exceeds expenses, leading to a net gain.

Retailers

Businesses or individuals that sell goods directly to consumers for their use and consumption, acting as the final link in the supply chain.

Vertical Contracts

Agreements between companies at different levels of the supply chain, such as between a manufacturer and a retailer, to govern the terms of purchase and sale.