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If a consumer prefers apples to bananas and prefers bananas to citrus fruit, in order to satisfy assumptions about preferences she has to prefer
Sales Call
A sales call is a communication attempt, either face-to-face or via telephone, made by a salesperson to pitch a product or service to a potential customer.
Purpose
The motive behind doing or creating something, or the reason for its existence.
Creative Problem Solver
A person with the ability to develop and combine nontraditional alternatives in order to meet specific needs of the customer.
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