Fran Joined a Book Club in His New City and Met

question 14

Multiple Choice

Fran joined a book club in his new city and met close friends through it.He continued to attend the book club because he enjoyed spending time with these friends.One month, everyone else suggested the same book for next time.Although Fran preferred to read a different book, he ultimately conformed to their suggestion in order to remain in the group's good favor.Fran's connection to the book club can best be described as __________ cohesion and ___________ influence impacted his suggested for next month's book.

• A)Social; normative
• B)Social; informational
• C)Task; normative
• D)Task; informational

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Definitions:

Graduate

An individual who has successfully completed a course of study at a college, university, or other educational institution.

Undergraduate

A student pursuing a bachelor's or associate's degree at a college or university.

Distinct Product Lines

A range of different products offered by a company, often categorized to cater to various consumer needs or preferences.

Brand Awareness

The degree to which a brand's image or qualities are known by consumers.