Two-Sided Messages Are Most Effective When the Audience Initially Opposes

question 23

True/False

Two-sided messages are most effective when the audience initially opposes the source's view.

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Definitions:

Pariah

An individual who is despised or avoided by others, often due to being outcast from their social group.

Fundamental Attribution Errors

A cognitive bias where people are more likely to attribute another’s actions to their character or disposition rather than to external factors.

Internal Attribution Biases

The tendency to attribute one's successes to internal factors and failures to external factors, often underestimating situational influences.

Social Facilitation

The tendency for an individual to perform differently, usually better, in the presence of others than when alone.