Examlex
Evolutionary perspective pays particular attention to the following social processes, except:
Brand Personality
The set of human traits or characteristics associated with a brand, shaping consumer perceptions and relationships with the brand.
Stalk-And-Ambush
A predatory strategy where the predator conceals itself and waits for the right moment to launch a surprise attack on its prey.
Repositioning
The strategic process of changing the market position of a product or brand to target new markets or change the perception among the existing customer base.
Animism
The belief that non-human entities, such as animals, plants, and inanimate objects, possess a spiritual essence or life force.
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