List the Prospect's Five Mental Steps in Buying Then, Provide

question 59

Essay

List the prospect's five mental steps in buying then, provide a key characteristic or challenge associated with each.

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Definitions:

Dividends Paid

The portion of a company's earnings that is distributed to shareholders as a payment.

Strategic Planning

A process by which organizations define their strategy or direction and make decisions on allocating their resources to pursue this strategy.

Operational Planning

The process of planning short-term actions and resources towards achieving medium-term objectives and strategies.

Budgeting

The process of creating a plan to spend your money, outlining projected income and expenses over a period.