A Salesperson Makes the Following Statement to a Customer: "If

question 21

Multiple Choice

A salesperson makes the following statement to a customer: "If you buy this product, you will save lots of money on maintenance." What is the salesperson doing by making this statement?

• A)stressing a benefit
• B)attempting a trial-close
• C)stressing a needs-identification
• D)attempting a soft-sale
• E)using a hard-line technique

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Definitions:

Social Behavior

The way individuals interact with each other within a society, following its norms and customs.

Cultures

The collective customs, arts, social institutions, and achievements of a particular nation, people, or other social group.

Ethical Issues

Concerns or dilemmas that involve principles of right and wrong behavior in the moral domain.

Intercultural Communication

The process of exchanging meaningful and unambiguous information across cultural boundaries.