Fundamentally, What Is the Main Goal of "Relationship Marketing

question 77

Multiple Choice

Fundamentally, what is the main goal of "relationship marketing"?

• A)creates social responsibility
• B)eliminates cognitive dissonance
• C)is another term for reciprocal selling arrangements
• D)is the creation of customer loyalty
• E)only occurs with transaction selling

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Definitions:

Schachter Two-factor Theory

A psychological theory which proposes that emotions are comprised of two factors: physiological arousal and cognitive label.

Common Sense Theory

An approach suggesting that people naturally form theories about their experiences and the world around them, based on everyday observations and practical reasoning.

Autonomic Arousal

The activation of the autonomic nervous system, which regulates involuntary body functions and is often associated with stress or excitement.

James-Lange Theory

A hypothesis suggesting that emotions are the result of physiological responses to external stimuli followed by identification of the emotion based on the physical response.