Examlex
What is fracking fluid?
Branding
A marketing decision in which an organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors.
Perceptual Benefits
The advantages a consumer believes they derive from a product or service based on their personal perceptions and feelings.
Gatorade Thirst Quencher
A widely recognized brand of sports drink formulated to hydrate and replenish nutrients and electrolytes lost during physical exertion.
Packaging
A component of a product that refers to any container in which it is offered for sale and on which label information is conveyed.
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