NASCAR Redirected Its Marketing Efforts When a Survey Indicated That

question 136

True/False

NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of its fans were female. This is an example of psychographic segmentation.

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Definitions:

Serotonin Potentiator

A substance or mechanism that enhances the activity or effect of serotonin, a neurotransmitter involved in mood regulation, appetite control, and sleep.

Anxiolytic

Referring to a drug or intervention that reduces anxiety by inhibiting anxiety-producing reactions in the brain.

Alcohol

A psychoactive substance with depressant effects, commonly consumed in beverages form and capable of altering mood, perception, and behavior.

Anxiolytics

Drugs that alleviate the symptoms of anxiety.