The First Step in the STP Process Is to

question 101

Multiple Choice

The first step in the STP process is to

• A)identify the segmentation methods to be used.
• B)produce a list of strengths and weaknesses of the firm's past marketing strategies.
• C)establish the overall strategy or objectives.
• D)select target markets.
• E)develop a marketing mix, so that an appropriate segment can later be identified.

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Definitions:

Pictorial View

A drawing or illustration that represents an object in three dimensions, providing a realistic view as seen from a particular angle.

Bird's Eye View

A view from above, typically at a high vantage point, giving a comprehensive overview of an area or layout.

Cavalier Oblique

A method of drawing in which an object is represented with its depth drawn at full scale, but the height and width are proportionally scaled, creating a distorted but useful perspective.

True Length

The actual length of a line or object, as opposed to its apparent length when viewed from an angle or through a projection.