________ Segmentation Is the Most Common Basis of Consumer Market

question 111

Multiple Choice

________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

• A)Geographic
• B)Psychographic
• C)Behavioral
• D)Benefits
• E)Demographic

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Definitions:

Effectiveness

The degree to which something is successful in producing a desired or intended result.

Efficiency

The ability to accomplish a task or goal with the minimal waste of time, effort, and resources.

Credibility

The perception of being reliable, trustworthy, and knowledgeable, essential for effective communication and leadership.

Reciprocity/Obligation Approach

A social exchange principle suggesting that individuals feel compelled to return favors or respond in kind to the actions of others.