Recently the Lego Company Introduced a New Line of Toys

question 38

Multiple Choice

Recently the Lego company introduced a new line of toys designed for girls as a response to research which showed the company should market to this largely untapped group. Which type of segmentation revealed this information to the company?

• A)geographic
• B)geopsychographic
• C)psychographic
• D)geodemographic
• E)demographic

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Definitions:

Reduces Energy

Describes any process or action that leads to a decrease in energy consumption or energy levels.

Glucose

A simple sugar that serves as the primary source of energy for the body's cells.

Self-Control

Self-control is the ability to regulate one's emotions, thoughts, and behaviors in the face of temptations and impulses, aiming for long-term goals.

Serotonin

The “feel good” neurotransmitter, low levels of which have been linked to aggression and violence in both animals and humans.