Psychographics Is the Segmentation Method That Delves into How Consumers

question 15

Multiple Choice

Psychographics is the segmentation method that delves into how consumers

• A)adjust to demographic changes.
• B)allocate scarce incomes to a variety of goods and services.
• C)describe themselves.
• D)value their livelihoods.
• E)believe other people see them.

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Definitions:

Piaget's

Relates to the theories of cognitive development proposed by the Swiss psychologist Jean Piaget, which describe how children's intellectual abilities evolve as they grow.

Guilford's Model

A theory of human intelligence by J.P. Guilford that classifies intelligence into operations, contents, and products.

Cognitive Ability

Refers to the capacity of the brain to think, learn, reason, solve problems, and process information.

Cube

A three-dimensional geometric figure with six equal square faces.