More and More Women Have Been Posting Photos of Themselves

question 130

Multiple Choice

More and more women have been posting photos of themselves on social media wearing little to no make-up to emphasize the concept of real and natural beauty. Beauty brands such as Glossier have responded to this trend by producing and marketing a product line that celebrates the natural beauty of women. What type of segmentation method is being used to segment this market?

• A)psychographics
• B)demographics
• C)geographics
• D)geodemographics
• E)behavior

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Definitions:

Bailey v. Drexel Furniture Company

A 1922 United States Supreme Court decision that ruled the Child Labor Tax Law of 1919 unconstitutional, which had imposed a tax on companies using child labor.

Child Labor

The employment of children in any work that deprives them of their childhood, interferes with their ability to attend regular school, and that is mentally, physically, socially or morally dangerous and harmful.

Mandatory Retirement

A policy or practice that requires employees to retire at a certain age, regardless of their personal or professional circumstances.

Welfare Capitalism

An approach to labor relations and social welfare in which companies provide benefits like health insurance and retirement plans to their employees to prevent government intervention and unionization.