Psychographic Segmentation Has Been Found to Be More Useful for Marketers

question 104

Multiple Choice

Psychographic segmentation has been found to be more useful for marketers than demographics alone as a way to predict consumer behavior, especially for

• A)products that have reached the maturity stage in the product life cycle.
• B)imported goods and services.
• C)products and services that don't exist yet.
• D)products that appeal to children.
• E)durable goods.

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Definitions:

Group Formation

The process by which companies come together to form a conglomerate, alliance, or any structured business entity with common objectives.

Potential Benefits

Possible advantages or improvements that may arise from a particular action, investment, or decision, often evaluated in the planning stages.

AASB 127

The Australian Accounting Standards Board guideline that outlines the accounting and disclosure requirements for investments in associates and joint ventures.

Consolidated Financial Statements

Financial statements that represent the consolidation of a corporation and all its subsidiaries, portraying the financial position and performance of the company as a single entity.