The Phrase "Birds of a Feather Flock Together" Captures the Idea

question 64

Multiple Choice

The phrase "birds of a feather flock together" captures the idea of ________ segmentation.

• A)geodemographic
• B)benefit
• C)psychographic
• D)loyalty
• E)geographic

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Definitions:

Groupthink Tendency

A psychological phenomenon where the desire for consensus within a group leads to an irrational or dysfunctional decision-making outcome.

Team Building

The activities and strategies used to enhance social relations, define roles, and improve the performance and cohesion of team members.

Formal Retreat

A strategic decision by a company to withdraw from certain markets, products, or services as a conscious business choice.

Continuous Improvement

An ongoing effort to improve products, services, or processes by making small, incremental changes.