The Tapestry™ Segmentation System Divides and Sorts Small Neighborhoods into Categories

question 119

Multiple Choice

The Tapestry™ Segmentation system divides and sorts small neighborhoods into categories using 60 or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of ________ segmentation.

• A)geodemographic
• B)benefit
• C)psychographic
• D)loyalty
• E)geographic

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Definitions:

Demarcating Territory

Demarcating territory refers to the act of defining and setting boundaries for an area to establish control or ownership by a particular group or individual.

Musicians

Individuals skilled in playing musical instruments, composing, or performing music, often demonstrating specialized auditory and motor skills.

Thicker Frontal

Refers to an increased volume or density in the frontal lobe of the brain, which can be associated with better cognitive functions and control.

Parietal Areas

Regions located in the parietal lobe of the brain, involved in processing sensory information from various parts of the body, understanding spatial orientation, and language processing.