Which Segmentation Method Is Being Used When M&M's Offers Special

question 33

Multiple Choice

Which segmentation method is being used when M&M's offers special graduation-themed packaging for customized M&M's (imprinted with the name, graduation date, and special messages for the graduate) ?

• A)occasion segmentation
• B)geographic segmentation
• C)lifestyle segmentation
• D)benefit segmentation
• E)loyalty segmentation

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Definitions:

BCG Matrix

A strategic business tool devised by the Boston Consulting Group to help organizations analyze their portfolio of products or services based on market growth and market share.

SBUs

Strategic Business Units are individual units within a larger company that operate as separate businesses, each with its own mission, products, and market.

Portfolio

A collection of investments held by an individual or institution, which could include stocks, bonds, real estate, and other financial assets.

BCG Matrix

A framework that categorizes a company's products or business units into four types (stars, cash cows, question marks, dogs) based on market growth and market share, guiding resource allocation decisions.