Meal-In-A-Minute Is a Meal-Preparation Service Operating in Three States

question 96

Multiple Choice

Meal-in-a-Minute is a meal-preparation service operating in three states. Customers visit a Meal-in-a-Minute store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If the company wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations?

• A)loyalty segmentation
• B)benefit segmentation
• C)psychographic segmentation
• D)geodemographic segmentation
• E)demographic segmentation

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Definitions:

Criminal

A person who has committed a crime or has been legally convicted of a crime.

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A phrase describing the act of blaming the bearer of bad news for the news itself rather than addressing the source of the problem.

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