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Bree Has Identified Three Potential Market Segments for Her on Demand

question 48

Multiple Choice

Bree has identified three potential market segments for her on demand car rental company. She is concerned that the local market isn't large enough and wonders if she should introduce this concept in a large city instead. Which characteristic of segment attractiveness is Bree addressing?


Definitions:

Generativity

A concern for establishing and guiding the next generation, often considered a stage of personal development in adulthood.

Existential Anguish

The deep and often distressing realization of one's own freedom and the inherent responsibility of making meaningful choices in an apparently indifferent or absurd world.

Nirvana

In Zen Buddhism, the serene state of selfless being that is the result of having achieved enlightenment.

Anatta

In Zen Buddhism, the fundamental idea of “nonself”—that the single, isolated self is an illusion.

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