Marcus Wants to Position His Firm Against His Competitors

question 134

Multiple Choice

Marcus wants to position his firm against his competitors. In doing so he should

• A)never select a competitor in the same neighborhood.
• B)avoid making the competitor's product look undesirable.
• C)avoid looking too much like the competitor so as not to confuse the target segment.
• D)avoid discussing the strengths of his product so that competitors won't be aware of his product quality.
• E)avoid discussing the weaknesses of his competitors so they won't retaliate.

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Definitions:

Longitudinal Research

A research design in which the same subjects are observed for an extended period of time to detect any changes that may occur.

Stability Of Behavior

Refers to the consistency of individual behaviors over time and across situations, emphasizing the enduring nature of personality and actions.

Practical

Pertaining to or concerned with the actual doing or use of something rather than with theory and ideas.

Longitudinal

A type of research study in which data is gathered from the same subjects repeatedly over a period of time.