Assume You Are the Marketing Consultant for Your University, Which

question 139

Essay

Assume you are the marketing consultant for your university, which wants to focus its marketing efforts on retention of current students. You have a choice of segmenting the undergraduate student market on either a geographic or psychographic basis. What is the difference between the two? Which would you recommend, and why?

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Definitions:

Two-by-two

A 2x2 matrix or table used to categorize or compare data points based on two binary criteria, often used in research for analysis or decision-making.

Online Experiments

Research experiments conducted over the internet, allowing for widespread participation and data collection from diverse populations.

Online Surveys

Surveys distributed and completed over the internet, allowing for a wider reach and often, quicker responses.

Internal Validity

The extent to which a study establishes a trustworthy cause-and-effect relationship between a treatment and an outcome.