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Keith is developing an Internet auction-based business. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Keith now has to choose which target market to focus his efforts on. What factors should influence his decision?
Gender Role
A set of societal norms dictating what types of behaviors are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex.
Hormones
Chemical substances secreted into the bloodstream by endocrine glands.
Endocrine System
A network of glands in the body that secrete hormones into the bloodstream to regulate various bodily functions.
Bloodstream
The flow of blood within the circulatory system of the body, transporting nutrients, oxygen, and waste products to and from tissues.
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