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A Complex Product That Is Best Described in Writing Will

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A complex product that is best described in writing will be difficult to explain to consumers who are unable to read. For this reason, a segment in which many consumers could not read would be considered unattractive because the consumers would not be responsive.


Definitions:

Holophrase

A one-word expression used to convey a complete thought.

Fast Mapping

The rapid acquisition of new words and concepts, particularly observed in children's language development.

Babble

Incomprehensible or meaningless chatter or sounds.

Receptive Language

Language that one can understand.

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