Differences in Weather and Climate Create Opportunities for Marketers to Engage

question 92

Multiple Choice

Differences in weather and climate create opportunities for marketers to engage in

• A)concentrated targeting.
• B)geographic segmentation.
• C)benefit segmentation.
• D)psychographic segmentation.
• E)demographic segmentation.

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Definitions:

Operating Lease

A lease agreement allowing a company to use an asset without ownership, with lease payments expensed as incurred.

Capital Leases

A lease agreement that grants the lessee almost all the risks and benefits of ownership of the asset leased.

Financial Lease

A long-term lease agreement where the lessee assumes the risks and rewards of ownership, often with the option to purchase the asset at the end of the lease term.

Lessor

A person or entity that owns an asset and leases it to another party (lessee) under a lease agreement.