Television Advertising Has Recently Expanded to Include "Mini-Ads," Which Are

question 21

Multiple Choice

Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. Given this fact, this type of advertising will be more useful to marketers engaged in ________ segmentation.

• A)demographic
• B)psychographic
• C)behavioral
• D)benefits
• E)geographic

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Definitions:

Blood Pressure

The force exerted by circulating blood on the walls of blood vessels, important for diagnosing cardiovascular health.

Breast Self-Examination

A method by which women can check their own breasts for lumps, changes, or abnormalities to detect cancer early.

Immunizations

The process by which an individual's immune system becomes fortified against an agent (known as the immunogen), typically involving the administration of a vaccine.

Health Education

The profession of educating people about health, including topics like disease prevention, physical wellness, and health safety practices.