To Develop Psychographic Segments, the Marketer Must Understand Consumers

question 17

Multiple Choice

To develop psychographic segments, the marketer must understand consumers'

• A)age, income, and education.
• B)gender, race, and religion.
• C)disposable personal income, benefit perceptions, and alternative egos.
• D)self-values, self-concept, and lifestyles.
• E)buying patterns and behaviors.

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Definitions:

Concrete Operational Thought

A stage in Piaget's theory of cognitive development, typically occurring between ages 7 and 12, where children gain the ability to think logically about concrete events.

Egocentric Reasoning

Thinking characterized by a limited ability to see beyond one's own perspectives and consider the viewpoints of others.

Postconventional Reasoning

The highest stage in Kohlberg's theory of moral development, characterized by the ability to think abstractly and make decisions based on universal ethical principles rather than concrete rules or expectations.

Sensorimotor Stage

The first stage of Piaget's theory of cognitive development, occurring from birth to about 2 years of age, where infants learn about the world through their senses and motor activities.