Shannon Is Considering Using Psychographics to Segment the Market for Her

question 74

Multiple Choice

Shannon is considering using psychographics to segment the market for her small travel agency. This approach to segmentation offers her an advantage because

• A)it is based on underlying motivations of target customers.
• B)it is easier to use than demographics.
• C)the travel business doesn't respond well to other approaches to segmentation.
• D)psychographics is the preferred method for service businesses.
• E)psychographic segmentation is the least expensive method.

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Definitions:

Abstract Operations

A stage in Piaget's theory of cognitive development where individuals can think abstractly and reason logically.

Formal Operational Thought

A stage of cognitive development, as defined by Piaget, in which individuals can think abstractly and logically.

Concrete Operational Thought

A stage in Piaget's theory of cognitive development, typically occurring between ages 7 and 12, where children gain the ability to think logically about concrete events.

Egocentric Reasoning

Thinking characterized by a limited ability to see beyond one's own perspectives and consider the viewpoints of others.