Psychographic Segmentation Has Been Found to Be More Useful for Marketers

question 104

Multiple Choice

Psychographic segmentation has been found to be more useful for marketers than demographics alone as a way to predict consumer behavior, especially for

• A)products that have reached the maturity stage in the product life cycle.
• B)imported goods and services.
• C)products and services that don't exist yet.
• D)products that appeal to children.
• E)durable goods.

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Definitions:

Cultural Differences

The variations in the norms, values, beliefs, and practices that exist among people from different backgrounds and societies.

Achievement Orientation

Concentration on establishing and achieving superior performance levels.

Collectivist

Pertaining to a cultural orientation that emphasizes the needs, goals, and views of the group over those of the individual.

Ethical Sensitivity

The ability to recognize and evaluate ethical considerations and dilemmas in decision-making processes.