While Demographic and Geographic Segmentation of Retail Customers Are Relatively

question 73

Multiple Choice

While demographic and geographic segmentation of retail customers are relatively easy, these characteristics do not help marketers determine

• A)how old their customers are.
• B)what their customers need.
• C)where their customers live.
• D)which customers have young children.
• E)what income brackets their customers are in.

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Definitions:

Continuous

Refers to something happening without interruption or end over a period of time.

Coconscious Subpersonalities

In dissociative identity disorder, these are the different identities or personalities that are aware of and can coexist with one another.

Host Personalities

In the context of Dissociative Identity Disorder, this term refers to the primary or dominant personality among multiple identities within an individual.

Primary Personalities

Fundamental traits or characteristics that form an individual's core personality attributes.