Which Segmentation Method Is Being Used When M&M's Offers Special

question 33

Multiple Choice

Which segmentation method is being used when M&M's offers special graduation-themed packaging for customized M&M's (imprinted with the name, graduation date, and special messages for the graduate) ?

• A)occasion segmentation
• B)geographic segmentation
• C)lifestyle segmentation
• D)benefit segmentation
• E)loyalty segmentation

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Definitions:

Leader Distributive Method

A leadership strategy concerning how resources, responsibilities, and rewards are allocated among members of a team or organization.

Follower Empowerment

The process of giving followers autonomy, confidence, and skills to contribute towards organizational goals independently.

Leadership Capacity

The potential or actual ability of an individual or organization to perform leadership roles and tasks, and to develop further as leaders.

Face-To-Face Teams

Groups that work together in the same physical location, allowing direct personal interaction among members.