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Meal-in-a-Minute is a meal-preparation service operating in three states. Customers visit a Meal-in-a-Minute store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If the company wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations?
Nonprice Rationing
The allocation of goods among consumers using criteria other than price, such as waiting times or quotas.
Excess Supply
A situation where the quantity supplied of a good or service exceeds the quantity demanded at the current price.
Rationing Coupons
Tickets or coupons issued by the government or an organization, allowing the holder to purchase a fixed amount of a scarce commodity or service.
Misallocation
An inefficient distribution of resources in an economy, leading to outcomes where resources are not used in the best possible ways according to the needs and wants of society.
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