Bree Has Identified Three Potential Market Segments for Her on Demand

question 48

Multiple Choice

Bree has identified three potential market segments for her on demand car rental company. She is concerned that the local market isn't large enough and wonders if she should introduce this concept in a large city instead. Which characteristic of segment attractiveness is Bree addressing?

• A)substantial
• B)responsive
• C)profitable
• D)reachable
• E)realistic

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Definitions:

Parasites/pathogens

Organisms that live on or in a host organism and cause harm or disease to the host.

Endogenous Retroviruses

Viral sequences in the genome that result from ancient viral infections in the lineage of a species, now transmitted vertically from parent to offspring.

Coevolved

The process by which two or more species influence each other's evolutionary pathway, often resulting in mutual adaptations.

Mobile Genetic Elements

Sequences of DNA that can move around to different positions within the genome of a single cell, playing a significant role in evolution and genetic diversity.