Many Companies Use the Internet to Allow Consumers to Design

question 77

Multiple Choice

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

• A)micromarketing.
• B)concentrated targeting.
• C)psychographic segmentation.
• D)differentiated targeting.
• E)undifferentiated targeting.

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Definitions:

Inventory-related Selling Costs

These are expenses directly tied to the selling of inventory, including packaging, shipping, and handling costs.

Ending Inventory

The total value of goods available for sale at the end of an accounting period, calculated by adding purchases to beginning inventory and subtracting cost of goods sold.

Stockholders' Equity

Stockholders' equity, or shareholders' equity, represents the residual interest in the assets of a corporation after deducting liabilities, essentially the net worth attributed to shareholders.

Overstatement

The action of stating or estimating a quantity or value more highly than is justified by the available evidence.