When Selecting a Target Market, Firms Will Be Most Successful

question 71

Multiple Choice

When selecting a target market, firms will be most successful if they

• A)decide between demographic and geographic segmentation methods.
• B)seek out opportunities to customize products.
• C)develop a global communication plan.
• D)match the firm's competencies with a market segment's attractiveness.
• E)reposition the brand.

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Definitions:

Fats

Organic compounds made of carbon, hydrogen, and oxygen that are a key source of energy for the body and aid in the absorption of vitamins.

Double Bond

A chemical bond between two chemical elements involving four bonding electrons instead of the usual two.

Fatty Acid

A long hydrocarbon chain with a carboxylic acid group, found in fats and oils.

Shape

In chemistry, refers to the geometric arrangement of atoms in molecules or crystal structures.