Of the Five Strategies for Entering New Markets, Direct Investment

question 5

Multiple Choice

Of the five strategies for entering new markets, direct investment creates the

• A)least investment cost.
• B)greatest potential risk.
• C)most franchisee control.
• D)best opportunity for strong strategic alliances.
• E)greatest coordination of efforts of global and local partners.

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Definitions:

Negotiable

Refers to the quality of a document or instrument that allows it to be transferred or endorsed to another party, thus enabling the recipient to claim the rights specified in the document.

Authorized Agent

An individual or entity that has been given legal authorization to act on behalf of another person or entity in conducting business or legal affairs.

Drawer

The party that initiates a draft (writes a check, for example), thereby ordering the drawee to pay.

Commercial Money Market

A segment of the financial market where commercial banks, businesses, and government agencies raise funds by issuing short-term debt.