Which Statement Regarding Global Segmentation, Targeting, and Positioning Is True

question 73

Multiple Choice

Which statement regarding global segmentation, targeting, and positioning is true?

• A)Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
• B)Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
• C)When developing a global STP strategy, it is best to define segments by geography alone.
• D)Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
• E)The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

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Definitions:

Flat-topped Mountain

A mountain or hill with a level surface at its summit, typically formed as a result of erosion or volcanic activities.

Mesa

A broad, flat-topped and steep-sided, isolated hill or mountain.

Fracture

A break or crack in a rock; subdivided into joints and faults.

Rock Layers

Strata or sequences of rock sediment that have accumulated over time, each layer representing a specific era in geologic history.