What Are the Two Components of a Global Marketing Strategy

question 53

Multiple Choice

What are the two components of a global marketing strategy?

• A)understanding foreign currency fluctuations and developing products that can be priced accordingly
• B)determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage
• C)understanding the supply chain and distribution networks in foreign markets
• D)developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers
• E)adapting to foreign regulations and targeting as many people as possible

Grasp the role of activity indexes in budgeting.

Identify the characteristics of a responsibility accounting system.

Understand the financial management of not-for-profit entities and departmental budget responsibility.

Understand the impact of low self-esteem on individuals and identify the conclusions drawn by researchers on this matter.

---

Definitions:

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity level, allowing for more accurate cost control.

Monthly Sales

The total revenue generated from sales within a month, often tracked to assess business performance.

Variable Costs

Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor expenses.

Sales Commissions

Fees paid to salespersons or agents based on the value or volume of sales achieved, typically expressed as a percentage.